PRAXFORM

Applied exercise science

Lose the fat.Keep the muscle.

I'm Johnny Ploke, an exercise scientist and coach. Praxform is how I help high achievers and busy professionals get lean and strong, and stay that way, using what the research actually shows.

  • Doctoral Candidate, Exercise Science
  • M.S.
  • NSCA-CSCS
  • NASM-CPT
  • College kinesiology educator
  • Coaching since 2018
  • 1,000+ clients coached
Johnny Ploke, exercise scientist and coach

You don't need more discipline. You need a plan that pays off.

You work hard at everything that matters to you, and you expect results from the effort. Then you put that same effort into your body and the return doesn't show up. The weight comes off and comes back, or the training grinds on without changing how you look or feel.

That isn't a willpower problem. It's a plan problem. Plans that ignore your schedule and your physiology cost you muscle, time and money, and you end up spinning your wheels. I fix the plan.

Who I work with

  • People who want to be lean, strong and confident, and to look the way they feel they should
  • People who work hard and expect a return on the time, energy and money they put into their fitness
  • People who want the reasoning behind every change, and want to learn to run it themselves
  • People on, or considering, GLP-1 medication or peptides, who want proper medical guidance and to keep their muscle along the way

Executives, fighters, moms, athletes, people in tech and finance. The jobs vary. The traits don't.

The Praxform method

A practice, not a quick fix program you buy and try. Every block is one lap. Each lap starts with better data than the last. Week after week, that builds into the body and the energy you want.

  1. Assess

    Your intake, our calls and your movement screen show me where you are right now.

  2. Plan

    I build your training and nutrition around your goal, your equipment and your real calendar.

  3. Execute

    You run the plan as written, and you ask me why about any part of it.

  4. Measure

    Your weekly check in shows us what's working and what isn't. It's the most important thing you do each week.

  5. Adapt

    I change what the data says needs changing, so your body keeps adapting. And I show you why, so one day you can run this yourself. I want to be the last coach you ever need.

When weight comes off fast, muscle often goes with it, on crash diets and on GLP-1 medication. Muscle keeps you strong and mobile. It's the difference between looking like you lost fat and looking like you lost weight, so every Praxform plan is built to protect it.

Why I do this

Johnny Ploke training

I was the heavy kid. I went to fat camp. I've lost weight and gained it back more times than I can count, and I've been both obese and lean.

So when you tell me you've tried everything, I believe you. Then I'll show you what the research says works.

Read my story

Praxform Rx

When medication is appropriate, it can shorten the road. Training and nutrition still shape how much of what you lose is fat. Praxform Rx connects eligible patients with licensed clinicians.

It's a separate service, and you can use it with or without coaching.

Explore Praxform Rx (opens in a new tab)

Some medications prescribed through Praxform Rx may be compounded. Compounded medications have not been evaluated or approved by the FDA for safety, efficacy, or quality.

Ready to stop starting over?

Coaching is by application. I keep my roster small so every client gets my full attention. It starts with a 30 minute Health Audit, and you'll leave it with at least one change to make this week.