PRAXFORM

For high achieverswho are done starting over.

Evidence-based fat loss and strength coaching from an exercise scientist, built around your calendar. Apply in two minutes, then book your 30 minute Health Audit.

Start my application

This is for you if

  • You're a high achiever and your calendar leaves no room for guesswork
  • You've lost weight before and it came back
  • You want to lose fat without losing the muscle that keeps you strong
  • You're ready to start in the next 30 days

This isn't for you if

  • You want a crash diet for one event, with no plan for after
  • You want a meal plan to follow without understanding it
  • You can't commit to training at least three days a week

What coaching includes

Six months of 1:1 coaching with me.

  • A training program built around your history, your equipment, and your calendar. Travel weeks and hotel gyms are part of the plan.
  • Nutrition coaching built around the food you actually eat, including restaurants, business dinners, and travel days.
  • Weekly check-ins that I answer myself, and adjustments every month.
  • Your program, check-ins, and messages in one app.
  • Coaching on what usually breaks a plan: sleep, stress, weekends, and busy quarters.
  • By month six, a plan you know how to run on your own.

Medication, labs, and medical care are never part of coaching. If your own doctor has you on a weight loss medication, I coach around it, with training and protein set up to help protect your muscle.

How it works

  1. Book your Health Audit.

    Pick a time below and answer six short questions. About two minutes.

  2. Health Audit, 30 minutes on Zoom.

    We go through your training, nutrition, sleep, and schedule, and I tell you which one is costing you the most right now. You leave with at least one change to make this week, whether or not we work together.

  3. Health Game Plan, 60 minutes.

    If we're a fit, we book it before the audit ends. I map out the plan I'd build for you, how it fits a real week, and why each piece is there. Then you decide if you want to do it with me.

  4. Start.

    If you join, your program goes into the app and your weekly check-ins begin.

Why me

Johnny Ploke, exercise scientist and coach

I'm a doctoral candidate in exercise science and an NSCA-certified strength and conditioning specialist. I've coached more than 1,000 people in person, from gym members to professional rugby players, and I coach clients online today.

I was also the heavy kid who lost and regained weight for years. I know the research, and I know how it feels.

FAQ

Is the Health Audit free?

Yes. It's 30 minutes, and it's built to be useful whether or not we work together.

What does coaching cost?

It depends on the support you need. I'll walk you through the options on your Game Plan call, once I know what that is.

Is coaching online or in person?

Online, so it fits your schedule and your travel. I take a small number of in-person clients in the Gilroy, California area.

I'm on, or considering, a GLP-1 medication. Is this for me?

Yes. Medication can speed up weight loss. Training and nutrition shape how much of that loss is fat instead of muscle.

I travel a lot. Will this work?

Yes. Hotel workouts, step targets, and travel weeks go into your plan from day one.

Book your Health Audit

Pick a time for your 30 minute Health Audit. It's the only call you book yourself.

Calendar not loading? Book your Health Audit here.